Involvement equals credibility and sales
If you lurk in a discussion group, nobody knows you. If you participate in a group, people learn your ideas and begin to know you. If you help provide a service to the group beyond participating, people respect you as a group leader. Get involved in your favorite discussion group or forum by offering to help in some way. Maybe you can compile an archive of previous discussion topics, or volunteer to line up online conference speakers, or write a monthly newsletter summarizing the group's activity. Offer to show people about the Net in your local computer user group. Anything you do to help a group boosts your visibility and makes potential customers feel good about you.