Become a columnist

If you write well and have something fresh to say, consider writing a column in an established publication. Find an online newsletter or 'zine that's related to your area of business and offer your services. You'll gain repeated exposure for your insights and your company name, and you'll begin developing an ongoing relationship with an important audience.

If you can't find a suitable online publication, look at print publications. You can present yourself to a print publication as the correspondent who apprises readers of cyberspace developments. You can always obtain the publisher's permission and reprint your print columns online.