FAQS are frequent winners
The FAQ, or Frequently Asked Questions document, has become one of the best-known publications on the Net. An FAQ combines in one document all the common questions about a subject. To leverage your effort in preparing an FAQ document, publish it in several locations, such as your storefront, your favorite discussion forums, and one or more bulletin boards. You can also promote it in your e-mail and newsgroup signatures and offer to send it to people who request it. An FAQ is easy to create, and it can score a lot of points for your company's credibility.