Fusion Marketing: Example 1 of 3

Jay frequently emphasizes the importance of Fusion Marketing.

I encountered an example yesterday. A local Mercedes-Benz dealer had donated its showroom for use as a Red Cross Blood Drive. Not only was this a laudable goal, but the dealership used Fusion Marketing to the utmost:

* Two radio stations were broadcasting live from the showroom, in addition to numerous promotions in the days prior to the event.

* A local restaurant provided free lunches for donors.

* A local limousine service was offering free pickup and drop-off service to businesses where they were three, or more, employees willing to give blood.

Everyone benefited from heavy media exposure before, during, and after the event.