Way of Guerrilla # 17: Guerrillas are Goal Oriented

Guerrilla Marketers are focused on the goal. They rid themselves of the values and expectations of their ancestors. They focus on the journey, seeing the future clearly while concentrating on the present.

Guerrillas recognizee that the minutiae of life and business can distract them, so they do what is necessary to make distractions only momentary interruptions.

Adapted from: The Way of the Guerrilla, 1997