Ad specialties give you off-line visibility

Advertising specialties with your company name, logo, or slogan on them are a good way to remind people about you when they're not online, or when they're about to go online. You can order custom mouse pads, diskette holders, pens, coasters, and even screen savers that will serve as mini-billboards for your company or your web site. The cost is surprisingly low, and the visibility helps you stand out from your competitors.