Your e-mail address "advertises" you--for better or for worse. Does your e-mail address make your identity clear to your e-mail recipients? Today. because of spam--unsolicited e-mail advertising--and fear of e-mail viruses-many people routinely delete e-mail from sources they don't recognize. Don't let this happen to you. Ensure that your e-mails get read by using an e-mail return address that's unambiguously you.