Sales Incentives #11: Training

The wealth of operating features built into many products can be overwhelming to users. This is especially true when dealing with high-tech products like software applications.

Training and customer support above and beyond the normal "documentation" or "instructions" is often offered at extra cost in these cases. Eliminating raining and instruction charges for training--whether it be delivered in person or through books, online, CDs, or DVDs, creates a powerful limited time incentive.