Q: How can companies on a tight budget with their Internet marketing budgets really go about understanding their target market and implementing a successful marketing campaign?

A: By asking questions of these people. The main thing that is really so important is trying to let people know what they're about and then gaining their consent to receive more marketing materials. You can save money if you do that because you're only marketing to people who have given their consent. I think the companies that are cash strapped should try first to gain consent and then market to those people who have given it. That reduces advertising costs like crazy. And it gives you a much bigger payoff for the investment you do make because you’re talking to people who really want to hear about what you have to say.