Learning from the New Yorker, Part 1

Students of marketing will find numerous illustrative examples of effective advertising in the wealth of one-column by one-inch ads that are repeated week after week in the New Yorker Magazine.

These ads often share common attributes which can help any Guerrilla maximize their profits.

One of the most noticeable attributes is the frequent use of a short, keyword, headline that telegraphs a story. For example, "We love Paris!" That, plus the web site URL, is all that's needed for the Paris Notes newsletter to begin a relationship with prospective readers.