TEN THINGS TO KNOW ABOUT CREATIVITY

1. The best measure of creativity is profitability.
2. Remember that creativity begins with an idea.
3. The idea is found within the product or service.
4. The idea will write its own advertisements.
5. Creativity doesn't care where it comes from.
6. The best creativity spawns ideas with long lives.
7. Think of advertising as the truth made fascinating.
8. The more specific you are the more creative you can be.
9. Creativity does not come from inspiration.
10. Creativity comes from knowledge.