Today's computers and printers make it easy to create pressure-sensitive labels--but how many Guerrillas use labels as effectively as they could?

Super Guerrilla Roger C. Parker, tells us: “This afternoon I visited a Mercedes-Benz dealership where the salesman created labels for the back of his business card that contained the hours he worked plus his direct cellphone number.

“Car salesman rarely work the same hours each day. By providing this valuable information on the back of his business card, and inviting prospects to call his cell phone to schedule an appointment, the salesman is guaranteeing that he won't miss out on a sale from a returning customer.

“The same salesman also uses pressure-sensitive tags to add his ‘compliments of’ information to each of the brochures he hands out.

“For just pennies a prospect, this enterprising salesman is proving once again that Guerrilla Marketing is based on creativity, not big advertising budgets.”