Guerrilla Marketers Turn Opportunities into Exposure

By intentionally looking for ways to leverage everyday events into resources, Guerrilla can reduce the cost of marketing and promotion.

Consider one Guerrilla Marketer who was speaking at a corporate event. The corporation wanted to videotape the event, which normally the speaker does not permit. In this case, he was willing to make an exception--provided the corporation gave him a master copy of the tape and permission to distribute copies.

As a result, the Guerrilla/speaker was able to offer not only offer evidence of his speaking style to speakers bureaus and event planners, but he was able to add short video clips on his web site.