Separate Web Design from Production and Maintenance

One of the reasons many non-Guerrillas fail to take full advantage of the web is that they are "hostage" to their web designers. Every change requires them to schedule a call with their web designer....and wait for the work to be done...and wait for the inevitable invoice.

Guerrillas, however, understand the distinction between "design," "production" and "maintenance."

"Design" involves creating a unique and pleasing mix of layout, text and colors.

"Production" involves getting the site online and all e-mail links working properly.

Design and production can be complicated, but maintenance is something every Guerrilla Marketer should know how to do. Programs like Macromedia Contribute 2 make it easy for Guerrillas with simple word processing abilities to keep their web site fresh and up to date.