How to boost sales during the off-season?

People will always spend money to solve a problem before spending to improve something that is already OK. Guerrilla florist Hugh Atkinson knows that this true in every area of life and not just business-to-business marketing.

After all of the social expressions of the year-end holidays, flower sales can drop off until Valentines day. His solution is a small road sign that simply asks, "How mad is she?" He's never had a busier January thanks to the sign.