Reinforcing presentation visuals with client references

Last week, I attended a great presentation. The presenter did many things right, including "talking" rather than "reading" her visuals.

Most important, she followed the "one idea per visual" idea. But, she went one step further. Not only was there a separate visual for each of her firm's services, she included the name of a client for whom the firm had provided the service right on the visual. Just the name, no elaboration.

The name was enough, however, to prompt her to describe the client case study and continue talking to the audience, rather than "reading" words everyone there could already read.