Guerrillas Use Technology to Fill Their Prospect Pipeline

Guerrilla Marketers are not content to have a "one-way," or "brochure," web site. Instead, they create web sites that invite visitors to submit their names and e-mail addresses along with permission for later follow-up.

In return, visitors receive a Special Report that offers helpful, non-advertising, educational content plus a monthly educational newsletter. Consistent follow-up with educationally oriented marketing materials replaces the unknown with familiarity and respect. As a result, when the prospect is ready to buy, the first business they think of will be the resource who shares valuable information with them each month.