Folder hierarchy reinforces importance
About two years ago, I experienced a marketing Renaissance when I simply added a "01 Promo" folder to the root directory of my computer.
Now, whenever I Open, Save, or Save As a file, the first thing I see is "01 Promo"
which visibly reminds me that the first priority of any good Guerrilla is to constantly think in terms of marketing.
Once again, the old adage, "Out of sight, out of mind" proves to be true.