Way of Guerrilla # 6: No weaknesses

Guerrilla Marketers have no weaknesses, because they have filled in the gaps between their strengths and talents with people who abound in the prowess she lacks. Guerrillas ally themselves with other Guerrillas who share a team spirit and possess complementary skills.

Guerrillas value their teammates as much as old-fashioned entrepreneurs valued their independence.

Adapted from: The Way of the Guerrilla, 1997.