Way of Guerrilla # 10: The Precious Nature of Time

Guerrilla Marketers recognize that time is not money; time is more important than money. Time is life. Guerrillas recognize that their customers feel the same way, and will never waste their customers or prospect's time.

Guerrillas are masters of efficiency, but never let it interfere with their effectiveness.

Adapted from: The Way of the Guerrilla, 1997.