Way of Guerrilla # 20: Guerrillas Project Optimism

Guerrilla Marketers project an upbeat attitude to customers and employees. They recognize that life is unfair and problems will occur. But, they manage to take obstacles in stride, keeping their perspective and their sense of humor. They are guided by the ability to perceive the positive side of things- -recognizing the negative, but never dwelling on it. Their positive attitude is contagious and spreads rapidly.

Adapted from: The Way of the Guerrilla, 1997