Marketing online the web can be like winking at people in the dark - you'll never catch their attention unless you turn the lights on.

Guerrilla Wendy McClelland turned the lights on for her website publicity by putting URL's (a web address) on EVERYTHING that left her office. T-shirts, fax cover sheets, stationery, press releases, and even her car were plastered with the website address.

Wendy logged over 4,000 registrations on her web guest book in the first 2 months and got a lot of local press coverage.