Avoid false economies when choosing premiums

Guerrilla Marketers understand that they are being constantly judged by their clients and prospects.

Every point of contact can either enhance, or detract, from their image.

That's why Guerrillas avoid false economies when choosing premiums. Cheap, poor-quality premiums can do more harm than good. They communicate a lack of concern with client satisfaction. They present an unprofessional image of the firm distributing them.

In some cases, it may be better to not distribute any premiums, or limit distribution, rather than reducing premium quality and weakening your firm's image.