Trouble setting prices? Guerrilla Marvin Mansky tried letting his customers do it for him in an unusual promotion!

Marvin ran a promotion from Thanksgiving to New Years and let patients SET THEIR OWN PRICES for his dental services. Patients got a complete basic exam and cleaning and then paid what they thought it was worth.

Most patients paid close to the regular rate. A few paid very little, but had been putting off dental care. And, some even paid higher-than-normal rates, because they so liked the whole idea. Marvin's dental practice was totally booked, and they had more new patient referrals than ever before!