Your best sales assistant.

Follow-up to small intermittent users. Where you cannot make consistent call-backs, send post cards or other mailers.

Direct mail is still the least expensive and most effective method of staying in front of your prospects and customers. It is the most personal of all advertising mediums. Develop and maintain a consistent direct mail program, at least one mailing piece a quarter. Make your company, "The name to remember" with at least a quarterly mailer. Consistency will bring in unexpected orders for vacations, peak periods and emergencies. In your direct mail piece, always ask for an order!