Enthusiasm sells

When you're enthusiastic about your product or service, your customers become enthusiastic, too. Whether you're doing business from an e-mail address or a storefront, you can convey enthusiasm online by:

* responding quickly and accurately to inquiries or orders;

* using lively, evocative writing in your web pages, brochures, e-mail, articles, or discussion group postings; and

* using color or small graphics to jazz up your web site.