Have you done a reality check?

Lots of online businesses are considered failures only because they're not living up to the lofty expectations of their owners. Network newbies frequently think that taking a business online is a guarantee of success, since it provides access to millions of other people. But the Net isn't a vast new market; it's a vastly more efficient way of reaching a market. The people on the other sides of those computer screens out there are the same people who go to stores or shop by mail. So when you go online, think in terms of reaching your customers more efficiently or less expensively, rather than assuming your product will suddenly become attractive to people who wouldn't be interested in it otherwise.