Can't find a discussion? Start one!

If you've scoured the Net and online services for a discussion that perfectly suits your marketing purposes and you haven't found one, start one of your own. Depending on the amount of time you want to put into the effort, you can propose a new forum on a major online service, start a new newsgroup, or start a mailing list discussion that works via e-mail. For a new newsgroup, ask your service provider to start one, and then announce it in all groups that are related to the topic, and on newsgroups such as news.announce.newgroups. You can also get your service provider to help you set up a mailing list discussion, and then promote it as you would a newsgroup.

And, since online services are well integrated into the Net now, don't forget to announce your new discussion in related forums or interest groups on the online services.