Repackage your message

People get bored hearing the same message over and over again, yet repetition is one of the keys to visibility online. What to do? Create new versions of the same message that present your product in slightly different ways. To do this, come up with a list of benefits for your product or service and then think of a message that focuses on each benefit separately. This way, you'll be able to promote the same product in several different ways.

Soap manufacturers have been doing this for decades. Soap is basically soap, and the main message is that it cleans things. But soap makers have used benefits ranging from smell to healthfulness to appearance to biodegradability to sell the same product.