Your second best prospects after your customers.

What would happen if you made a sales call and follow-up to all customers who have not placed an order in the past six months?

If you've waited six months to call on an inactive customer, it's been too long, but this inactive customer is still a better prospect than a prospect who has never used your firm's services. If your approach is framed in the style of a customer service call and handled properly, it can turn into an order on the spot. At the very least, it could re-establish your company as a possible source for the customer to consider. How many customers have you lost because you did not follow up when they stopped giving your company job orders? When you did not come by and your competitor did - guess who got the job orders? Inactive customers are your best prospects