E-mail aliases focus your attack

An easy way to collect e-mail addresses for a focused attack is to add them all to a group or alias in your e-mail program. These functions are standard features in stand-alone e-mail programs such as Eudora, Pegasus, and Claris E-Mailer. For example, suppose you market three products (call them A, B, and C), and you have a new, improved version of product A. To reach only the people who have previously requested information about product A, add all their e-mail addresses to an alias or group as you receive requests for information. Then, when you're ready to do a mailing to that specific group, all you have to do is send it to the group or alias name. Since the individual addresses you want to reach are already part of the group, you don't have to waste time finding them and addressing messages individually. To find more about using groups or aliases, consult the manual for your e-mail program.