Get physical

One way to add some solidity to the electronic ghost you create online is to mention physical realities about your company. For example, if you've been in business since 1978, add "Since 1978" to your e-mail signature or web site, or include your physical address. Tangible facts like these help your customers realize that you didn't start into business yesterday and that you're not doing business from a corner of your kitchen table. Another reason to mention your physical location is to attract in-person visits or phone calls from online correspondents who may be in your geographical area.