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Tip for August 5, 2006

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Language adds personality to your web site

Whether or not you use fancy graphics or other audiovisual aids on your web site, you can give your site a lot of personality by using evocative language. You can convey a regional dialect, an attitude about your products or services, or evoke a tone ranging from serious to spiritual to sassy. For two examples of sites that use language to convey a mood, check out www.cartalk.com or www.eat.com.

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