To make your plan, "RISE" to the occasion:

* Research your online competition and figure out how to attack them.

* Identify specific battle targets (areas of the online world, such as the web or an online service); weapons (such as a web site, e-mail signatures, and electronic brochures)

* Schedule your attacks on specific locations at specific times, and make do lists that keep your plan on track each day.

* Estimate the time and money needed for the first year's attack and budget for it, and project your income for the first year.

With a plan in hand, you know what you hope to achieve online and exactly how to go about it.