Are you seeking visibility today?

With millions of people gabbing away online, the most important asset is visibility: getting your message to the people who are most likely to become your customers. Classified ads and web sites promise that your marketing information can be seen by lots of people, but the only way to ensure that it will be seen by your potential customers is to contact them directly.

Make it your goal to do at least one thing every day to increase your visibility with your primary audience. Send out some e-mail. Post a discussion group message. Hold an online conference. Send out a publicity release to a publication that serves your prospects. Upload a brochure or article to a likely forum library.

Visibility comes to people who take action, not to those who simply put up a web page and wait.