How's your credibility?

Visibility makes people aware of your business, but credibility makes them want to do business with you. You build credibility by delivering quality information quickly to people who want it. As you attack the online marketplace each day, make sure every action contributes to your credibility. For example:

* Reply to all e-mail within one business day.

* Make sure your messages are clear, concise, and error-free.

* Tell the truth and don't exaggerate.

* Offer substantial information, not hype or fluff.

People judge your online character by the quality of information you provide and your reliability in providing it. Every time you communicate with someone online, you affect your credibility. Keep this in mind and you'll keep your credibility intact.