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Tip for October 12, 2006

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Print ad tidbits for guerrillas:
A two-page spread attracts one-fourth more readers than a full page ad; a full-page ad attracts one-third more readers than a half-page ad; ads with people attract more attention than those without; people respond more to graphics showing the product in use than static product shots; appearance in the front or back of a magazine does not affect noticeability.

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