Describe your graphics

Graphics in appropriate sizes and positions can liven up your web page and make your storefront more inviting, but never assume your visitors will see them. Many web-surfers browse with the image-loading feature of their browser programs turned off, since navigating the web and loading pages is much quicker that way. Graphics should enhance your marketing message, not carry it.

Include a brief caption with each graphic you use, so visitors who aren't loading images automatically can get an idea of what they're missing. And if you're using graphics larger than 30K or so, include the size of the graphic in the caption so visitors know what they're getting into if they choose to view them.