Shorter pages mean snappier performance

When organizing your web storefront, break up your information into a series of short pages no more than two screens high. A web page can be more than a dozen screens high, and lazy web developers often cram lots of information onto one long page like this because it makes it easier to program the site. (Fewer pages mean fewer links between pages and less navigating from page to page.)

But a long web page is like a book without any chapters or subheadings. Visitors prefer to click their way though a series of short, well-organized pages than to scroll endlessly down one page. And shorter pages load more quickly, giving your store snappier performance.