Quick responses build trust

Most people don't really trust computers, let alone their tenuous connections to cyberspace. The only way we know that a message was delivered over the Net is by getting a response to it, so the sooner you respond to your customer inquiries, orders, or other communications, the more comfortable your customers will feel. Most people are amazed when you get back to them via e-mail the same day they contacted you because most of your competitors don't do that. Strive for lightning response times. You'll build customer trust and the sales will follow.