Guarantee everything

Mail order is a 50 billion dollar a year industry, but it didn't get that big until everyone in it began offering a no-hassle guarantee on everything they sold. Most businesses will take their goods back if the customer isn't satisfied, but guerrillas turn guarantees into weapons by making sure their customers know about them. State your guarantee at the top of your online catalog, on your store's home page, and on your order form. Each repetition builds customer confidence and by making buying from you a risk-free proposition.