Packaging pays

In the ethereal world of cyberspace, anything you can do to enhance your distinct identity will contribute to your bottom line. Packaging is one way to reinforce your business identity, reputation, and visibility in the online marketplace. Packaging is having a consistent look and language in all your online communications, whether it's your storefront, your electronic brochures, your e-mail signature, or your discussion group postings. Come up with a consistent format for your text, for example, or use a logo or a slogan (or both) with each of your communications. The more you can do to visually unite your various marketing messages, the more consistent and powerful your online packaging will be.