Bad visibility is worse than no visibility

Visibility is important, but not so important that you should plaster your company name in places where it isn't wanted. You can get a lot of visibility by simply posting the same advertisement to every newsgroup on the Internet, but doing so will do your reputation more harm than good. Avoid mass e-mailings, mass postings to discussions, or indiscriminate placement of your messages. Every location you seek for visibility should be one where your message will reach prospective customers, and where it will be welcomed by them.