Economy equals customer service

With so much to see and do online, time is one of the most precious commodities. Show your customers you respect their time by keeping your messages as short and clear as possible. Whether you're planning your storefront or crafting an electronic brochure or simply responding to a question in a discussion group, keep your messages short and sweet. Economical messages show your professionalism and save customers time, which makes doing business with you a little easier.