Information is your product

People go online seeking information, and no matter what you're selling, information is all you can offer online. Therefore, the quality of the information you provide will determine whether or not you're successful in cyberspace. Evaluate everything you do for its information content. The information should be of maximum use to your customer. For example, simply listing color choices won't mean as much as showing samples of those colors. Listing candy or muffin or coffee flavors won't mean as much as describing tastes. Put yourself in your customers' shoes and think about what they need to make a decision about buying, and then make sure you supply that information. Good information is good business.