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Guerrilla Marketing Tips

Tip for January 3, 2007

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Prospects will trust you and look forward to your presentations if they feel you (1) understand and (2) want to help them look good. This is the essence of all good selling. Showing a prospect that you comprehend the problem or the pain and how your product will make them look better to others is the sum and substance of guerrilla selling. When you learn how to get this message across in indirect ways your sales will soar!

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