Are you following up?

If you're promoting your business by e-mailing free brochures, don't rely on the brochure alone to make the sale. It's so easy to ask for free information via e-mail that many people do it quite a bit and then never take the next step toward a purchase. You can move things along from the evaluation stage to the buying stage by making a second contact. Maintain a list of people you send brochures to, and then follow up a week or so later and ask if they have any questions about your product or service. Most of your competitors won't bother to follow up, but doing it shows you care about your customer and usually translates to more sales.