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Tip for January 17, 2007

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Use power words

Copywriters and advertisers have known for years that certain words, by themselves, excite readers and encourage them to learn more. Use as many of the following words as possible in your e-mail subject lines, brochures, ads, and in your storefront:

You, now, money, save, sale, new, secrets, results, proven, guaranteed, health, easy, safety, why, benefits, yes, love, discover, deliver, announcing, how, fast, information, intelligence, report, tip, news, bulletin, guide.

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