What the heck does new age mean? In my house, it refers to a music channel. Others define it as holistic, alternative, nontraditional, ethereal, natural, spiritual or radically different. The term is applied to philosophy, biodegradable, and soothing. Many choices, so if you use the term, be sure you and your prospect are on the same new age wavelength. Is guerrilla marketing new age marketing?
I'd say that it's a combination of new age and age-old techniques.