Eliminate buying barriers

Most companies set up their ordering systems to make their employees' lives easier. Guerrillas set up ordering systems to make their customers' lives easier. Review your ordering process and think about how you might make life easier for your customers. Maybe you'll want to accept more payment methods, such as JCB cards or Eurocards. Or maybe you'll want to invest in a "shopping cart" ordering system, where customers can browse your catalog and simply click a checkbox to add items to their order. The online world presents enough conceptual barriers to buying online without your adding practical barriers of your own. Strive to eliminate them.